Insights aren't written by hand. Conclude generates them from your feedback data on a recurring schedule and refreshes them as new data comes in.
The pipeline
Roughly, the steps are:
- Collect. Feedback flows in through the widget, public board, and API (covered in the Collecting feedback section).
- Enrich. Each item is categorised, embedded, deduped, and slotted into a theme if patterns exist.
- Score. Each theme and high-signal individual item is scored on:
- Recency and growth rate.
- Vote velocity.
- Sentiment (positive / neutral / frustrated).
- Account weight (company size / ARR).
- Generate. Conclude's AI pipeline reads the highest-scoring patterns and writes a one-paragraph insight: what it is, who's affected, why it matters, what to do.
- Rank. The full insight collection is sorted by priority and surfaced in the dashboard.
What you see vs. what's under the hood
You see insight cards. Under each card is:
- The constituent feedback items the insight was built from.
- The theme(s) it references, if any.
- The frustration ratio — what fraction of constituent items had frustrated sentiment.
- The affected companies and the share of votes coming from each.
Open the card to see all of it.
When insights refresh
- Automatic. Insights are regenerated periodically as new feedback accumulates. You don't have to click anything.
- On theme re-detection. When you re-run theme detection, the insights pipeline is re-evaluated for any new or grown clusters.
There's no "regenerate insights now" button — the pipeline is intentionally non-instant so you don't get a wall of churn.
What a good insight looks like
A useful insight tells you:
- The pattern — "Editor performance regression after the v2.4 release."
- Who it affects — "23 feedback items across 9 customers, including 3 enterprise accounts."
- The trend — "Vote velocity up 5x in the last 7 days."
- What's actionable — "Linear issue ENG-412 partially addresses this. Three items are not yet covered."
Acting on an insight
From the insight card or detail panel:
- Create a Linear issue — pre-fills the issue with the insight summary and links the constituent feedback.
- Mark as Actioned — when you've shipped or scheduled the work.
- Dismiss — when the insight is wrong, redundant, or no longer relevant.
Plan limits
Insights are a Pro+ feature. Starter sees neither themes nor insights — both unlock at Pro. Team adds the rest of the intelligence layer (Top 5 to ship next, smart prioritisation, Product Expert).