A moment is an in-product event that you've decided is worth asking for feedback about. Examples: a customer just exported a report, completed onboarding, hit an error, cancelled their subscription. Each of these is a "moment" — a point where the customer's experience is fresh and a one-tap reaction is worth more than a generic feedback prompt.
Moments are how Conclude turns event tracking into structured feedback collection.
What a moment looks like to your end-users
When a moment fires for a user, the widget shows a small, contextual prompt asking how they felt. Three reactions: Positive, Neutral, Frustrated. They tap one. If they tap something other than Positive, an optional follow-up text input appears.
The whole interaction is two taps maximum.
Why moments work
Generic "give us feedback" buttons get clicked once a quarter. Contextual prompts at the right moment get answered because:
- The customer's experience is fresh.
- The cognitive load is one tap.
- They don't have to formulate a complaint into a paragraph.
You end up with a stream of "this thing worked / didn't work for these users at this moment" — perfect for trend detection and onboarding optimization.
Moments vs. observed events
There's a distinction worth getting clear on:
- A Moment is a configured event that prompts for feedback. You define it in the dashboard (event name, copy, sampling rate).
- An Observed Event is any event your widget reports back, whether or not a moment is configured for it. They're useful for discovery — "what are users actually doing?" — without committing to a feedback prompt yet.
The flow:
- Your app fires events from the widget (developer task).
- Observed events stream into Conclude — you see what's firing in real time.
- You promote interesting events to moments by configuring a prompt for them.
- The next time the event fires, the prompt shows.
Where moments live
In the product nav, click Moments. You'll see:
- The list of configured moments, with stats (total fires, positive / frustrated / neutral counts).
- The Observed events tab — events your widget has reported but you haven't configured a moment for yet.
Plan limits
Moments are available on every plan, but specific entitlements may apply per plan. Check Settings → Billing for current limits on event volume.